Purpose · Vision · Values
Initial Client Conversation
The Client Journey
Initial Advisor Conversation
The Advisor Journey
POWERED BY
The Freedom Movement
A mission-driven community of leaders committed to revealing truth, exposing injustice, and empowering Canadians to live in FREEDOM.
The Why
We believe Canadian families deserve a clear path to live in freedom.
The Future
We see a Canada where every family understands money and lives free from confusion, debt, and deception.
The How
The 9 Freedom Steps® remove confusion, empower Canadians, and reveal a clear path to financial freedom.
Freedom Leader Creed
REVEAL THE TRUTH.
About how money really works.EXPOSE THE INJUSTICE.
That keeps Canadians confused, misinformed, and misguided.EMPOWER CANADIANS.
With a clear path to freedom.TOGETHER UNCONQUERABLE.
And when we do it TOGETHER — united, aligned, and moving in the same direction — we are UNCONQUERABLE.
Freedom Leader Values
Revealing truth
Eliminating financial confusion
Guiding Canadians with integrity
Building a duplicatable system
Advancing a national movement
Growing personally, professionally, and financially
Uplifting each other — never alone, always together
Freedom Leader Standards
Keep it simple
Stay compliant
Put Canadians first
Work daily
Stay duplicatable
Honor the mission
Never stop growing
Your Role as a Freedom Leader
Master the 9 Freedom Steps®
Run the system
Empower Canadians
Build leaders
Grow the Movement